So here’s the fun part about the brand-new Galaxy Z Fold 7—it’s not just foldable fans lining up. A big chunk of its buyers are actually longtime Galaxy S Ultra users making the switch. Yep, Samsung just revealed that almost 3 out of every 10 Fold 7 buyers in the US are jumping ship from their Ultra devices. That’s not small talk—that’s a proper movement.
Galaxy Z Fold 7 is selling faster than its older sibling
Samsung’s early numbers are looking pretty wild. The Fold 7 is selling about twice as fast as the Fold 6 did at this point last year. That’s huge, especially for a device category that a lot of people once thought was “too experimental.”
Think about it—people who swore by the Galaxy S Ultra (the camera king, the powerhouse, the “I can handle anything” phone) are now choosing the Fold 7. Why? Because the Fold 7 doesn’t make them sacrifice performance or premium features, but it does add one thing the Ultra never could—a foldable screen that changes the way you multitask.
Slimmer, lighter, and technically the thinnest foldable
Samsung trimmed down the Fold 7’s frame, making it lighter and sturdier. Right now, independent tests even confirm it’s the slimmest foldable phone available globally. The trade-off? No S Pen support this time around. But let’s be honest—most people are willing to give up stylus scribbling if it means a sleeker design that doesn’t feel like a brick in your pocket.
Pre-orders are through the roof
Here’s another shocker: pre-orders for the Galaxy Z Fold 7 and Galaxy Z Flip 7 combined jumped more than 25% compared to last year. In the US alone, carrier-linked pre-orders surged nearly 60%. That’s insane growth. And Samsung’s strategy clearly worked—build hype, slim the design, and make foldables feel less “niche” and more mainstream.
Samsung is targeting a younger crowd this time
Here’s something interesting. Samsung insiders have hinted that part of this Fold 7 push is about reaching a younger audience—people in their late 20s to early 30s who grew up on multitasking and content creation. The Galaxy Z Fold 7 is pitched as more than just a business tool—it’s being marketed as a lifestyle gadget, perfect for streaming, gaming, and split-screening TikTok while texting. In short, Samsung is betting that the Fold 7 becomes the “status phone” for a new generation, the same way the Ultra once was.
Special perks for early buyers
If you’re still sitting on the fence, Samsung’s dangling a pretty tempting carrot. They’re offering a double storage upgrade on the Galaxy Z Fold 7 for early adopters. Basically, you pay for the 256GB version but walk away with 512GB. That’s the kind of deal that makes your wallet exhale in relief.
And colors? You’re looking at Jetblack, Blue Shadow, Silver Shadow, and an online-exclusive Mint. That Mint option honestly screams “collector’s item” for tech fans.
Why Ultra users are making the jump
Here’s my two cents. Galaxy S Ultra owners aren’t exactly budget buyers—they go for the big guns: huge screens, top-tier cameras, raw power. The Fold 7 gives them all of that and then adds a second personality—tablet mode. So instead of carrying both a big phone and a small tablet, you just flip this thing open.
It feels like Samsung has finally made the Fold practical enough for the mainstream, not just tech enthusiasts. That’s why Ultra fans are like, “Yeah, I’ll give up my S Pen. Show me this magic book-phone thing instead.”
Final thoughts
The Galaxy Z Fold 7 is no longer just a shiny experiment—it’s starting to look like the next flagship path for Samsung’s loyal base. When 3 in 10 buyers are hardcore Galaxy S Ultra veterans, you know something has shifted.
This isn’t just about foldables being cool—it’s about foldables finally being worth it. And judging by the sales numbers, Samsung might just have nailed it this time.
